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MISSION AND VISION With a forward-thinking eye on the future, this proactive alternative to the more traditional harvest tournament format will be clearly demonstrated through the exciting integration of high-stakes competitions, cutting-edge research, ground breaking and purposeful entertainment value, public education and international mainstream awareness. By embracing the future with an innovative commitment to the environment, the Ultimate Shark Challenge will be recognized as the new gold standard for responsible shark-release fishing. "Simply put, our aim with this event is to combine the goals of recreational sport, scientific research, conservation and entertainment in a collaborative step towards a healthy and sustainable future for sharks and their marine habitats. We thank all of our strategic alliances including sponsors, the media, science partners, anglers, fans and supporters for making it possible."
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